There are at least Four ways in which sites can make money

Pay Per Impression (CPM)

Here, you are paid according to the number of times the advertiser’s banner is displayed on your site. The amount you earn is typically calculated based on the number of thousand impressions of the banner (impressions = number of times the banner is displayed), often abbreviated CPM (cost per thousand, with the M being the Latin numeral for thousand).

Pay Per Click (PPC)

When you are paid per click, you are only paid when visitors click the advertiser’s banner on your site. The amount paid is usually higher than the pay per impression scheme. Whether you get a high conversion rate here depends on the banner (whether it attracts people to click it), although in general, it has a higher conversion rate than the pay per sale method.

Pay Per Sale or Lead(CPA)

While you will probably get the highest payment rates with this method, it has the lowest conversion rate of the three schemes. You will only earn if your visitors click through the banner and either purchase an item from the advertiser or take some other prescribed action (eg, sign up for a service).


Pop-Ups / Pop-Unders are significantly more noticeable by 49% than banners and other online ad types. At generating clicks pop-ups and pop-unders are 13 times more effective than standard banners. Pop-up or pop-under ads are having better click through rate, as high as 15% more than other types of ads displayed on websites.

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How to Make Money From Your Website

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